We’re Bringing Taxi Back in LA!

Hey LA! Have you heard?

Taxi Magic is bringing taxi back, and we’re celebrating this week with FREE RIDES IN LA! Tuesday, 4/22, through Friday, 4/25, use code “TAXIBACK” for a free ride up to $15.


So what exactly are we celebrating? We’re glad you asked:

  • Over 99% pickup reliability. Drivers who accept rides make their pickups over 99% of the time.
  • Faster pickups. LA drivers arrive in under 6 minutes on average.
  • Great rides! Taxi Magic riders rate their rides as “great” over 95% of the time. And every ride comes from a trained, professional driver.

Experience the new Taxi Magic for yourself. Take a ride while it’s free!

Redeeming the “TAXIBACK” Code:

  • Register with your credit card.
  • Add the code in “Promos & Credits” under “Settings”.
  • Book a ride and let us do the rest! Payment is automatic and the credits will be applied at the end of your ride.

*This is a one-time use credit. If you do not use the full $15, it will not roll over.

Taxi Magic LA Service Area

We hope you’re as excited about our LivingSocial deal as we are!

Once you have your deal, refer to this map to see where you can book Taxi Magic rides in Los Angeles.



Make sure you have a credit card on file in the Taxi Magic app. Payment happens automatically at the end of your ride and your LivingSocial code will be applied to your total. If you have any questions, email us at support@taximagic.com

Enjoy your trip!

A Message from Taxi Magic Regarding the Heartbleed Vulnerability

On April 7, 2014 information was released about a new vulnerability (CVE-2014-0160) in OpenSSL, the cryptography library that powers the vast majority of private communication across the Internet. This library is key for maintaining privacy between servers and clients, and confirming that Internet servers are who they say they are.

This vulnerability, known as Heartbleed, would allow an attacker to steal the keys that protect communication, user passwords, even the system memory of a vulnerable server. This represents a major risk to large portions of private traffic on the Internet.

Taxi Magic employs several additional layers of security counter measures to keep your data safe and maintains an Enterprise PCI DSS Level 1 Compliance. By April 8th (less than 24 hours later), our security teams determined that the vast majority of our clients, servers, and all consumer facing products were never vulnerable.

These systems were not affected:

  • All public facing websites
  • All backseat devices
  • All mobile applications
  • All internal systems
  • All networking hardware

We did find two internal systems that may have been vulnerable and have since patched them. Please note that these systems do not contain any private user information whatsoever.

  • Internal issue tracking system
  • Internal wiki system

We’re being extra cautious so we’ll continue to take additional preventative measures to ensure your safety, including:

  • Replacing our SSL Certificates
  • Regenerating 3rdParty tokens, keys, passwords, etc..
  • Resetting any previously active sessions

As a Taxi Magic user, your information is secure. Should you have any concerns about Heartbleed or the actions we have taken, please don’t hesitate to contact us at support@taximagic.com.

Get Lucky with Taxi Magic!

Hey LA riders! Want to cap off your St. Patrick’s Day celebrations with a pot of Magic gold?

Enter code “GETLUCKY” and take a ride with Taxi Magic between 3/14 and 3/18. One lucky winner will win $100 in Magic Credits!

We’ll announce the winner on 3/19, so until then grab some green beer, kiss your four leaf clover, and get riding!


*Contest is for LA riders only. “GETLUCKY” promo is worth $5 off your next Taxi Magic ride.




Play Ball!

photo 4It’s that time of year again baseball fans! With spring approaching (though it may not feel like it in your city) the best players in the world are heading South to their Spring Training facilities to prepare for the upcoming MLB season.

This year, Taxi Magic has teamed up with our fleet partner VIP Taxi and The Chicago Cubs to bring a little Magic to the Phoenix area. Throughout the month of March, we will be visiting stadiums throughout Arizona and hooking up baseball fanatics with rides around town.

To instantly receive $10 off your first ride with Taxi Magic, download the app and enter promo code “HOMERUN”. You can also find us outside Cubs Park on game days. Find our team at the official taxi stand for chances to catch some free rides and Taxi Magic swag!

photo 5 photo 3 photo 2

We’ve Got You Covered

Recently, a lot of Magic cities have started to focus on the safety of “ridesharing” and the protections in place for both passengers and drivers.

Insurance coverage is a big part of this conversation, so, to clear up any confusion, we put together this handy guide to help you determine if your next ride is really worth the risk.

Note: Taxi Magic only partners with fully licensed, insured taxis in 60 cities across the US. Contact your local regulatory body to learn the specific taxi requirements in your city. Uber and Lyft do not publicly disclose details of driver insurance policies. Information in this graphic was gathered from descriptions available on their respective websites.


Can You Pick Us Up This Valentine’s Day?


“Are you a parking ticket? Because you’ve got ‘fine’ written all over you.”

At Taxi Magic, we spend most of the year making pickups. But, on Valentine’s Day, our OTHER pickups miss their mark. 

It’s time we asked for a little help with making the Magic happen. We want to hear your best (or cheesiest) Valentine’s Day pickup lines. We know you’ve got ‘em, so share them with us!

Tweet your pickup lines at your local Taxi Magic community teams in NYC, Chicago, San Francisco, LA or DC. We’ll pick our favorites in each city. First place winners will receive $200 in Magic Credits and a prize to make your Valentine’s Day especially magical. Second place winners get $50 in Magic Credits.

Winners will be announced on February 12. May the best pickups win!

Make sure you follow your local Taxi Magic Community Manager for prize info and some entertaining pickup attempts.

Mai – @taximagic_NYC

Avery and Blair – @taximagic_LA

Cat – @taximagic_SF

Kris – @taximagic_CHI

Elizabeth – @taximagic_DC

Taxi Magic Sponsors Savoy’s Get Lazer’d Tour

We are so excited to announce that Taxi Magic is the official presenting sponsor for Savoy’s nationwide tour!

Savoy Tour Poster!

Savoy Tour Poster!

Savoy’s tour begins this Thursday, January 16th in Dallas, TX and travels to New Orleans, New York City, Seattle, Los Angeles, & more!

For more information, check out this EDM article featuring an interview with Ben Eberdt, one of three members of Savoy. As quoted on EDM.com, Ben said, “Taxi Magic works so well for us as a brand partner because we wanted to work with an exciting, growing company that we believe in. We now have the opportunity to provide our fans with discounted, safe rides to and from all of the amazing venues we’re playing across the country. Savoy and Taxi Magic are looking forward to throwing the best shows and parties on our upcoming US Get Lazer’d Tour… so live it up, come party with us, but most importantly, don’t drink and drive!”

Stay tuned to our Facebook page for ticket giveaways and use promo code ‘SavoyCares’ for $10 off first time riders!

Savoy playing Lollapalooza

Savoy playing Lollapalooza


Ride in the New Year!

Ready to ring in 2014?


We sure are! But first, we wanted to provide a quick update on our service before you head out to celebrate.

Remember, it’s going to be a crazy night, so expect taxi shortages at points in the evening. Our local teams will be working to get more cars on the road, but given the massive surges in demand we’ll see as the night heats up and immediately after midnight, availability may waver.

In the meantime, here are some things to keep in mind when booking your New Year’s Eve ride:

  • Avoid the Crowds: Booking outside of the two busiest time bands (8:00 - 10:00 PM and 12:00 - 2:00 AM) will increase your chances of taxi availability.
  • Cancel Rides You Don’t Need: If you find another way home, cancel any pending rides in the app. Ditching rides is bad for drivers and fellow riders.
  • #NoSurge: Our taxi prices will remain fair & stable on New Year’s Eve. We never change rates based on market dynamics.

Have fun and be safe tonight. Here’s to good times and great rides in 2014!

Home for the Holidays: San Francisco

If you’re spending the rest of your holiday vacation in San Francisco, don’t miss these cheer-inducing activities that will help you hang on to the holiday spirit. Thanks to our SF Community Manager for these awesome suggestions!

Top 5 Holiday Activities in San Francisco

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1. A favorite tradition is heading down to the Buena Vista for some Irish Coffees with the family, and then taking a nice long walk along the wharf.


2. Visit the Academy of Sciences during the holidays for ‘Tis the Season for Science’! This year is all about reindeer! 


3. Visit the Holiday Ice Rink at the Embarcadero Center, or the ice rink in Union Square!


4. Take a trip down to Ghirardelli Square with your sweetheart for the best hot chocolate in town! 


5. SF Zoo’s ‘Zoo Lights’ where you can sip hot apple cider and play with reindeer!


Happy Holidays for Taxi Magic San Francisco!