Last Day to Enter Showvember!

The LA Taxi Magic team has been hard at work lining up some exciting partnerships to benefit YOU, our amazing riders!


One of our personal favorites is Showvember, which we are promoting in partnership with DoLA and Goldenvoice—this giveaway is not for the faint of heart! One lucky winner will win a pair of tickets to every LA Goldenvoice show in November and a ride to and from each show, courtesy of yours truly.

Here in the office, Blair and I are trying to decide which shows we are most excited for (we’re also trying to stop thinking about how jealous of the winner we’re going to be):



Many have entered, so the competition is getting fierce; but not to worry! 10 second prize winners will receive free tickets to a show and a $30 credit towards your Taxi Magic rides. Sadly, today is the last day to get your name in the running, so you had better hurry!

Good luck to all and #RideOn.

Beverly Hills is Magic

Since Taxi Magic first launched in LA, there has been a big, glamorous hole right in the heart of our coverage area.

But, thanks to our new partnership with Beverly Hills Cab Company, that hole has finally been filled! You can now book a Taxi Magic ride in Beverly Hills!

LA Coverage Map 10.9

Need a ride from Rodeo Drive to The Beverly Hilton? No problem. How about a quick trip from drinks at the Polo Lounge to Mr. Chow? We’ve got your ride.

Taxi Magic has been a travel mainstay in Los Angeles since 2009. We connect to over 1,000 taxis in LA and we have served millions of rides from LA to the OC over the last four years.

Are you ready to ride with us? Don’t forget that our service in LA is new and improved for iPhone and Android users. Let Taxi Magic be your wingman, in Beverly Hills and beyond.

Follow us @taximagic_LA for details on events and giveaways and, as always, if you have comments on our new service email us at!

LA, the Taxi Magic is Strong with You!

Taxi Magic has been a travel mainstay in Los Angeles since 2009.  We connect to over 1,200 taxis in LA and we have served millions of LA rides over the last four years. Today we’re psyched to unleash a newer, better Taxi Magic on the streets of LA, delivering an improved ride experience and  updates to the Taxi Magic app you know and love.

Starting today, iPhone and Android users can take the new and improved Taxi Magic for a spin to the Walt Disney Concert Hall, the Santa Monica Pier, Hollywood Bowl, LAX or wherever else you need to go. Here’s what you can expect:

All this exciting change on our end will also require a quick change on yours. Using the Taxi Magic app will now require a credit card.

We’re super excited to help you get around and to celebrate, we’ll be popping up at events all around town in the coming weeks and giving away lots of Magic Credits to riders.

Follow us @taximagic_LA for details on events and giveaways.

Ride On!

Taxi Magic LA

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Curious about our upgrades? Here’s a deeper dive into the new and improved Taxi Magic:

Faster Pickups

We’re changing the way we assign your ride. With our new, state-of-the-art routing system we’re increasing reliability and decreasing your wait time.

Better Tracking

We’ve updated our map screens to give riders a real-time snapshot of nearby taxis. We have also improved our ETA feature with constant status updates so that you know exactly when your taxi will show.

Effortless Payment

We want your wallet and your phone to stay in your pocket. Taxi Magic payment is now completely effortless in LA. Set (and adjust) your tip level in the app during your ride and roll out of your cab when you reach your destination. We’ll take care of the rest. And as always, no mystery pricing – you’ll be subject to the metered fare and $1 Taxi Magic fee!

Driver Management

Taxi Magic and our partners at LA Yellow Cab are working with drivers to provide the best experience possible. Our new intensive driver management program will ensure that drivers receive valuable customer feedback to improve their service – and most importantly, riders always receive a great experience in a Taxi Magic cab.

Help us help drivers! Enter a driver rating, leave a comment in the app, or email our team at

Team Taxi Magic Brings the Love

When it comes to getting around LA, Taxi Magic is your wingman. But we realize issues and challenges don’t always end in the backseat. If you have an issue, email our Ride Wizards at or drop us a tweet @taximagic_LA.

Rider Actions

Using the Taxi Magic app will now require a credit card. We are replacing our $1.50 credit card documentation fee with a $1 Taxi Magic fee to help us keep investing in cool rider features and network reliability. We will also be introducing an updated cancellation policy within a few weeks to prevent rider cancels once a taxi is en route. When it comes to Taxi Magic, trust is the secret ingredient. These changes will let you trust that your ride is coming, and will let your driver trust that you will be there when he arrives.

Keepin’ it Magical in LA: August Recap

What a month!

Taxi Magic was busy this August making sure the residents of Los Angeles were getting out and getting home safely. The Community Managers cabbed around town and had a lot of fun along the way. We ate some crazy food, tasted craft beers, and sang along (sometimes in-tune) with the bands at FYF.

Check out some of our most magical moments in August!

Cabbing around town

Fun at FYF Fest









Taxi Magic Booth at the LA Craft Beer Crawl

Bizarre indeed!

Taxi Magic at the LA Craft Beer Crawl

Calling all LA beer lovers!

This weekend, Taxi Magic and LA Yellow Cab are the official transportation sponsors of the 4th Annual LA Craft Beer Crawl.

We’re also giving away two tickets!

How do you get your hands on those tickets, you ask?

  • Take a ride with Taxi Magic and LA Yellow Cab by August 8.
  • Email your e-receipt as proof of your ride to our LA Community Manager, Avery (

We’ll randomly select a winner to receive two tickets for the second day of the Crawl (August 11).

Good luck and ride on!


Have You Met Our Team Yet?

The time has come for our final installment of “Meet Our Team,” but this is certainly not the last you’ll be hearing from our Community Managers! Follow our team on Twitter at @taximagic_DC, @taximagic_NYC, @taximagic_DFW, @taximagic_SF, @taximagic_CHI, and @taximagic_LA.

And with that, meet our Community Managers in Chicago and LA!

@taximagic_CHI – Nicole

Nicole is Taxi Magic’s Chicago Community Manager.

Nicole’s background is in journalism and social media. She spent the last two years curating local deals for Travelzoo. Prior to that, she wrote and blogged for the Orlando Sentinel in her Florida hometown.

Nicole calls Logan Square home, with Wicker Park and Bucktown serving as her back yard. She loves strolling the Logan Square farmer’s market, biking along the boulevards, drinking cocktails at the Whistler, and doing yoga.

When she isn’t planning events and designing new swag for Taxi Magic, Nicole maintains her blog Next Date Chicago, and serves on her alma mater’s alumni board for the University of Central Florida. She considers herself a budding foodie, rushing to try each of Chicago’s new restaurants. Her favorites include Maude’s Liquor Bar, Au Cheval and Publican. And Lou Malnati’s deep dish, of course.

Nicole’s perfect Chicago staycation: Nicole’s Chicago staycation starts with brunch. Birchwood Kitchen is no longer Wicker Park’s best-kept secret, but their sunny back patio is worth the wait. Afterward, she would go for a shopping stroll along Milwaukee Avenue and Division, then she and her boyfriend might hit up a museum for the afternoon — the Art Institute is her favorite. That night, they would make their way back to Logan Square for tacos at L’Patron, followed by some craft beers at Revolution Brewing.


@taximagic_LA – Avery

Avery is the LA Community Manager at Taxi Magic.

Avery was born and raised in New York City, but has called Los Angeles home for the past 5 years—she is currently enjoying the sun and graffiti in glorious Venice Beach. She has a background in eCommerce and online marketing for fashion and beauty companies and is looking forward to riding around her new city in style!

When Avery isn’t touting the benefits of the # 1 taxi app, she can be found anywhere and everywhere, from catching a show in Echo Park to taking a stroll along the Venice canals, to eating Korean BBQ (with a side of karaoke) in Koreatown. With the City of Angels at her disposal, Avery refuses to be bound to one side of town.

 Avery’s perfect LA staycation: Avery’s ultimate LA staycation would begin with huevos rancheros from 3 Square Café on Abbott Kinney, followed by shopping for knickknacks at Firefly just a few doors down. Then, she’s off for a hike in Runyon Canyon before gorging on some deep-dish pizza at Masa in Echo Park. She completes the night with a show at The Echo and cabs it home (with Taxi Magic, of course)!

Celebrate St. Patrick’s Day with Taxi Magic

A note to all Magic riders: Due to the increased demand we’re expecting for St. Patrick’s Day, we are suspending advanced booking in the app between 6am on March 17 to 4am on March 18.

Here at Taxi Magic, we’re getting our green on and gearing up for some good old St. Patty’s Day shenanigans.

To get you in the spirit, here are a couple St. Patrick’s Day events courtesy of our partner fleets:

LA Yellow Cab will be hanging out at the Casey’s St. Patrick’s Day Street Festival in downtown Los Angeles. Admission is free for everyone who shows up before 1pm. Stop by the LA Yellow booth to get a shot glass, mardi gras beads, and your official Taxi Magic Hangover kit.  If you’re in LA, make sure you stop by and then use Taxi Magic to book your safe ride home.

Follow @LAYellowCab or visit their website for more info!

In Buffalo, NY, Liberty Cab is partnering with the Erie County Sheriff’s Department to promote responsible travel and make sure all St. Patty’s Day revelers get home safely by offering free-ride vouchers at participating downtown bars. Patrons who book with Liberty, either through Taxi Magic or by calling the dispatch line, can ask their bartender for a voucher that will get them a free ride home (up to 25 miles).

Seattle’s KING 5 News wrote a special reminder to viewers to get home safely this weekend:

“Now that marijuana is legal, there’s another reason to get home safely. This weekend, there will be Seattle Police [DUI] patrols on the roads…Try [Taxi Magic]. It’s an electronic taxi booking service with an instant link to the closest yellow, orange or gray taxi.”

Try Taxi Magic, indeed.

With that, grab a mug of green beer and go kiss an Irish person (bonus points if they have red hair). And remember, you don’t need the luck of the Irish to get you a taxi this weekend when you have our brand of Magic, so be sure to make a safe and responsible decision when it comes to your travel.

Slainte! Ride on.

The LA Craft Beer Crawl Experience

What’s up, Los Angeles?

Win 2 VIP Tickets by riding Taxi Magic

Taxi Magic is proud to sponsor the 3rd Annual LA Craft Beer Crawl, taking place in Downtown Los Angeles next Saturday, August 18th. We’re working with our good friends at LA Yellow Cab to ensure that Crawlers travel to and from the event safely and easily. The LA Craft Beer Crawl, presented by 213 Nightlife and The Beer Chicks, brings together 2,000 beer enthusiasts across 7 bars in downtown LA for a celebration of all things beer.

If you want to attend, you can buy tickets here or try to win the ultimate Taxi Magic Craft Beer Crawl Experience contest. One lucky winner will receive:

  • 2 VIP tickets to the LA Craft Beer Crawl
  • Free Taxi Magic rides to and from the event
  • 2 sweet, Taxi Magic tee shirts
  • 2 Taxi Magic special edition beer koozies

Interested? Follow these three steps to enter:

  1. Take a Taxi Magic ride with LA Yellow between now and 11:59 PM on Sunday, August 12th.
  2. Pay for your ride using in-app mobile payment.
  3. Email with your eReceipt attached so that we can verify your ride.

Stop by our booth and grab a Taxi Magic tee.

We’ll select one lucky rider on Monday afternoon and announce the winner on the Taxi Magic Faceboook page. If you can’t take a taxi ride this weekend, share this with a friend. The Experience prize is fully-transferable (winner must be age 21 or older).

Have a safe weekend and ride Taxi Magic. Bottoms up!

Win Two Tickets to the LA Craft Beer Crawl on August 13th


Like Taxi Magic on Facebook and Win Two Free Tickets

The Taxi Magic west coast crew is hitting up the second annual LA Craft Beer Crawl (LACBC) on Saturday, August 13th from 3-8 pm in downtown Los Angeles. Organized by 213 Nightlife and The Beer Chicks, the Crawl extends over seven awesome bars across historic downtown LA. Last year’s inaugural event was a huge success, as documented by Eating LA (mmmm, who else wants a Bacon Brown Ale?).

We have two extra LACBC tickets and we want to give them away for free ($100 value). “Like” Taxi Magic on Facebook between now and Thursday, August 11th and you’ll qualify for a random drawing for both tickets. We’ll announce the winners on our Facebook page on Thursday afternoon at 2 pm PST. Must be 21 years old to win.

If you’re attending the LACBC, stop by the Taxi Magic booth. First 50 attendees to drop by and show us the Taxi Magic app on their smart phones get a free Koozie to keep those beers cool in the SoCal heat.

Lastly, Taxi Magic and LA Yellow Cab can help you make responsible decisions and get around the event. Use Taxi Magic to book rides to the event, between the bars, and back home so that you can enjoy the best beers in the world all day long.

Hope to see you there, LA peeps!